Economic Daily | Discussing the new development of sweet potato economy with GOODWAY Machinery

Recently, reporters visited Nanyang GOODWAY Machinery Equipment Co., Ltd., Erlangmiao Town, Fangcheng County, Henan Province, to investigate and interview how Fangcheng Manufacturing "goes abroad" and promotes new development of the sweet potato economy.

The cloud machine CNC machine tools, fiber laser cutting machines, and digital bending machines in the factory are buzzing. In the workshop, from blanking to cutting, from assembly to welding, all production departments are working in an orderly manner.


In order to prepare for the upcoming starch processing peak, GOODWAY's warehouse for shipment is neatly lined with complete sets of starch equipment and vermicelli production line equipment of various types that have been packaged, waiting to be loaded and sent to the customer project site, ready for use.


"This is a batch of cassava starch processing equipment customized by a Nigerian customer. The order includes 5 sets with a total value of 3.8 million yuan. For several months, the company has been operating at full capacity, and the workers have also worked overtime. The purpose is to make our The equipment serves customers’ production and operations as early as possible,” said Yang Pu, General Manager of GOODWAY Machinery.

Innovation is the driving force for enterprise progress

In recent years, GOODWAY Machinery has always adhered to the market positioning of scientific and technological innovation leading enterprise development, and has continuously increased in-depth cooperation with scientific research institutions in industry, academia and research. It has applied to establish 3 national and provincial scientific research and technology centers, with more than 20 An innovative R&D team in Henan Province composed of doctoral students and graduate students, and a manufacturing team composed of senior lathes, welders, fitters and other types of work.

With more than 1 million yuan invested in scientific research every year, the product development team strictly follows the work goals of 9 patents, 6 equipment technology upgrades, and 3 scientific and technological achievements a year to carry out innovative research and development of products to further enhance the advanced nature and advantages of the products.

Technology is the primary productive force of an enterprise

GOODWAY Machinery continues to enrich and improve modern starch processing knowledge and technology, and diversifies products through technological innovation to meet the demand for potato processing equipment in various regions around the world.


At present, there are more than 100 types of potato-related equipment developed and manufactured, and it has 27 national utility model patents and 8 national invention patents. The company is moving towards a "growth-oriented" development direction of science and technology.

When going abroad, quality is the last word

Through a model that combines independent research and development with technological innovation, GOODWAY has achieved the goal of reducing product costs and improving product market competitiveness, actively exploring foreign markets, and its overseas market share has also jumped significantly.

At present, 40% of the company's main products are sold to more than 40 countries in Central and South America, Africa, Eastern Europe, and Southeast Asia. The company's annual sales revenue is 32 million yuan, of which the annual export earnings reach 14 million yuan.

A little sweet potato with a lot of potential

While the company's main products are high-quality "input-based" development, GOODWAY Machinery relies on its own product advantages to dig deep into sweet potato articles, expand the sweet potato "business card", and lengthen the sweet potato industry chain.

With its subsidiary Yushufang Food, we vigorously implement sweet potato deep processing projects. At present, the hot and sour noodle processing workshop, vermicelli and vermicelli processing workshop, the sweet potato seedling base and experimental planting fields of the subsidiary Yunong Agriculture and Forestry have been completed and put into use. More than 3,000 acres of sweet potatoes are purchased annually. The sweet potatoes are comprehensively developed. After intensive processing, the comprehensive output value is nearly billion, directly or indirectly increasing the income of more than 1,000 farmers.

Expand new channels and develop new economy

Yang Pu, general manager of GOODWAY Machinery, said that he is already working on building a Chinese potato cultural industrial park project with a total investment of hundreds of millions of yuan. The project integrates the research and development and manufacturing of potato processing equipment, the development and manufacturing of potato deep processing products, automated potato processing and Comprehensive sections include traditional craft experience (industrial tourism), potato cultivation technology and science and education promotion, potato culture display, youth research, smart agriculture display, GOODWAY's three-industry plus multi-core characteristic rural revitalization industry development model.


It is expected that when fully completed, it will become a valuable highland for the revitalization of China's sweet potato industry. It will also be a model project for the promotion of Chinese sweet potato culture and a demonstration base for the rural revitalization project of sweet potato deep processing with Chinese characteristics. It is expected to attract 100,000 passengers from all over the world every year. Annual income is expected to reach 20 million yuan.

I believe that the value of sweet potatoes will be seen by more and more people, and the sweet potato industry will become more colorful.

Article reference: Economic Daily