Cassava Starch vs. Sweet Potato Starch: 3.2% Growth Track, Who Will Prevail? The Gold Mining Strategy Behind 78% Market Share in the Asia-Pacific

Market Scale and Growth

• Global Market: Sales reached 37 billion yuan in 2023, expected to grow to 45 billion yuan by 2030, with a compound annual growth rate (CAGR) of 3.2% from 2024 to 2030.

  
  

• Chinese Market: The market size in 2023 is not specified (the text shows "billion yuan"), the global proportion is not marked, but is expected to further grow by 2030.

Competitive Landscape

Major Manufacturers

• The top five global manufacturers (Guangxi State Farms, Chol Charoen Group, Thai Wah, etc.) hold about 20% of the market share.

  
  

• China dominates the sweet potato starch market; major exporting countries of cassava starch are Thailand, Vietnam, and Indonesia.

Product Types

• Cassava/cassava starch accounts for 90.1% of sales, with sweet potato starch making up the remaining share.

Regional Distribution

Production Side

• Major producing countries: Thailand, Vietnam, China, Indonesia (cassava starch); China (sweet potato starch).

Consumption Side

• Asia-Pacific Region: The largest market globally, accounting for 78%.

  
  

• Followed by Europe (7%) and North America (4%).

Application Fields

• Cassava/cassava starch: Primarily for industrial use (e.g., papermaking, adhesives), accounting for 58.4% of the global market.

  
  

• Sweet potato starch: Primarily for food use (e.g., vermicelli, baking).

Industry Trends and Opportunities

Growth Drivers

• Increasing industrial demand (e.g., eco-friendly materials, biodegradable products).

  
  

• The trend towards healthier food drives the use of sweet potato starch in snacks and ready meals.

Risks and Challenges

• Fluctuations in raw material prices (e.g., purchase price of fresh cassava).

  
  

• Intense competition in the international market, need to pay attention to the impact of low-cost exports from Southeast Asia.

2025 Action Recommendations

• Manufacturer Cooperation: Establish long-term agreements with cassava suppliers in Thailand and Vietnam to reduce costs.

  
  

• Technological Upgrades: Develop high-purity starch products for industrial use to enhance premium pricing capability.

  
  

• Market Expansion: Utilize China's sweet potato starch advantages to explore the healthy food markets in Europe and North America.